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Category Archives: advertising
Creating Brand Awareness
Creating and nurturing brand awareness is one of the most important endeavors any business can undertake. Before consumers can trust you and perceive value in your band, they have to be aware of you! While promotional products (sometimes referred to … Continue reading
Posted in advertising, branding, business to business, promotional products
Tagged ball caps, bottle opener, calendars, can coolers, hand fans, hand sanitizer, key chains, lanyards, magnets, omaha promos, tote bags, towels, water bottles
Slasher Marketing: Rob Zombie “does” Woolite
Q: What does spooky rocker-man Rob Zombie and Woolite have in common? A: They’re both unforgettable! I first caught wind of this extraordinary Woolite commercial when it effectively knocked me off my sofa over the weekend. Yep, I nearly spat out a … Continue reading
What 88 Years of Family looks Like
Question: How many companies can you name that are nearly 90 years old and have been owned and operated by the same family the entire time? I can think of one, ours. Here’s a glimpse of our company history. For … Continue reading
Don’t O.D. on Social Media
The punch line I’m going to deliver in this post may surprise you. As a preamble, I’ll state the obvious: Social Media is shaping the way companies conduct day to day operations, the way they communicate with their suppliers and … Continue reading
Posted in advertising, business to business, networking, social media
Tagged facebook, harvey mackay, linkedin, twitter, youtube
Customer Service: Good, Bad, Ugly
I just negotiated a new car purchase entirely via e-mail. That’s right. From initial offer through purchase agreement – all before I had spoken to my salesperson on the phone. To set this up, I telephoned 10 dealerships in Nebraska … Continue reading
Promotional Advertising: Cost v Benefit
Promotional products have a logo, impression or embroidery bearing your business, non-profit, or government entity name. These items are used to promote a product, service or company program. They create brand awareness and, importantly, they’re appreciated by and useful to the recipient; since these … Continue reading
Posted in advertising, branding, business to business, logo, merchandising, target audience
Tagged ball caps, bottle opener, calendars, can coolers, hand fans, hand sanitizer, key chains, lanyards, magnets, omaha promos, tote bags, towels, water bottles
How to Claim Your Blog in Technorati Using the Claim Token
Trying to gain exposure for your blog by submitting it to blog directories like Technorati? Me too, but I developed a headache when trying to use my claim token: X578KT8WFXN4 Getting to the point of claim code issuance is one … Continue reading
