The Value of Custom Apparel and Promo Items

the-promotional-products-industry-and-how-to-work-it-8-638Promotional products, trade show giveaways and employee appreciation gifts are only a part of what Omaha Promos is able to provide our valued clients. Custom shirts, indeed, custom apparel of all sorts, is really Omaha Promos' forte.

You know the old adage: you never get a second chance to make a first impression. Nothing could be further from the truth. And this doesn't only apply to your staff wearing a sweet custom logo shirt, custom trucker hats, embroidered polos and casual business wear. Imagine the impression you'll leave on a client or potential client by giving them an item of custom branded apparel after your meeting or introduction? Time and time again, Omaha Promos' market research suggests lasting brand awareness and company appreciation is effected with custom apparel gift giving.

You can still make a lasting impression with your customer base even if you can't afford apparel for giveaways. Promotional products offer unlimited branding potential at a price point anyone can afford. Market research shows people recall a company's name 75% of the time when they're given a logo promotional item from Omaha Promos - this as opposed to only 50% of the time if they see or read about your business in a typical print ad. This means significant conversion rates and increased ROI for every dollar you invest in promotional items, Omaha!

The question comes up at Omaha Promos a lot, "How do I choose a promo item or piece of custom clothing for my brand?" A good question, and we have the answer! Try to keep the following in mind when selecting your promotional items purchase from Omaha Promos:

  1. "Is the item congruent with my company's mission?" In other words, if you own a mobile oil change service company, does it make sense to give away custom ice scrapers or golf balls? Omaha Promos seems to think the former would be the right choice because the promo gift you give away relates to what you do.
  2. "How many do I need?" Omaha Promos can source a promotional item for your giveaway that is at the specific price point you deem necessary. You can always test the waters with a small order, then go all in once you get favorable results. And have no fear, Omaha Promos will give you an honest assessment as to the viability of the purchase and a feel for how many might be an appropriate quantity.
  3. "What do I want to promote, specifically?" Your project might simply be one pushing brand awareness, but it could well involve a call to action, for instance, your promo item might be the url to your website rather than (or in addition to) your logo and/or company name. Maybe you want to promote your company slogan as an effective "jingle" that gets lodged in the public's memory banks.
  4. If apparel, consider whether the custom clothing Omaha Promos will supply is for customers or employees. Oftentimes you want to differentiate between what your staff will wear and what your fans might on a day at the ballpark or grocery store.
  5. And finally (and again on custom apparel), consider the sizing, quantities and design you'll want. This is where Omaha Promos considerable experience in the industry can help, after all, we're fourth-generation family owned and operated since 1923!

Note: Additional information can be found on Omaha Promos' detailed customer FAQ, just click through here.

Investing in gifts for your clients, friends and peers is really an investment in your own company or non-profit. Promotional items and custom apparel are both outstanding methods for gaining brand awareness in the marketplace while providing a gift people will enjoy using (or wearing). Best of all, you get repeat impressions every time your recipient uses or wears the gift!

Call or email Omaha Promos today for special fall savings on your promotional products and logo apparel purchases!

Comments are closed.