The first step is understanding. Many small business owners simply don't understand what branding is! Your brand is more than your company name. More than your logo or color scheme. More than the products or services you offer. Indeed, branding is the very essence of any small business (or non-profit for that matter). Get it right and enjoy the spoils; get it wrong and you may as well be advertising for your competition.
Your brand says a lot about your company. Take a local lawn care company Omaha Promos does business with. They've always done good work at a reasonable price and their equipment was always well kept, but their trucks lacked signage and their employees simply wore whatever old t-shirts they had around the house - which made them look like every other lawn care company around. Omaha Promos helped this small business retool their brand and re-energize their customer base with custom signage for their vehicles and custom t-shirts for their staff. Omaha Promos also did inexpensive leave behind gifts in the form of custom can coolers (koozies) and custom pens the owner of the company could give to prospects after bidding jobs (and we all know promotional products, particularly promo items that are useful like koozies and pens are a surefire way to increase brand awareness and increase your company's ROI for a small investment). These guys went from average to setting themselves apart from the rest with signage and t-shirts!
Remember, branding should match your industry and be cohesive. For example, a law firm might not choose custom t-shirts from Omaha Promos, but would instead opt for one of our many choices in custom decorated performance polos for their staff. Insurance agencies might select a slighter nicer client appreciation gift than a custom pen and perhaps opt for a custom padfolio instead - so on and so forth.
Also, branding should be consistent, just like your business. As a customer, think about the brands you happen to be most loyal to. Chances are they’ve earned your trust because they're dependable, you can count on them for quality and solid customer service after the sale. So too should your branded merchandise selections you use for marketing be consistent. They should fit together, compliment one another, and all work to convey a sense of pride, quality and trust in what you do.
Omaha Promos has been in the specialty advertising, promotional product and custom apparel industry for many decades. We are experts in the promo and custom clothing fields, and we can hand curate complimentary arrays of promotional items, corporate apparel and uniforms, trade show giveaways, green and renewable gifts, client appreciation gifts, employee incentive gifts and awards, custom golf items for your next company tournament or scramble. Indeed, the list of Omaha Promos capabilities is impressive and exhaustive.
Call Omaha Promos or our office in KC, Omaha Promos Kansas City, for all your unique branding and promotional marketing choices.