In this blog post, Omaha Promos throws some real life promo power market research at these age old stereotypes about promotional advertising (survey data supplied by ASI, or the Advertising Specialty Institute).
Now let's talk about impressions, or the number of times your brand benefits from exposure through promotional marketing. Custom totes and bags generate the most impressions of any item measured in the study. The likely explanation here is bags are carried in public places, concerts and sporting events, in view of hundreds if not thousands of people per day. Custom writing instruments, custom hats, custom outerwear choices and custom t-shirts are all top performers in the repeat impressions category as well.
How about the assertion that people who receive your promo items won't remember your brand or company name? In market research, 85% of recipients of promotional products could identify the advertisers on the promotional items they owned. That is significant recall and much higher than traditional marketing media. Additionally, recipients also overwhelmingly feel more positive about the advertiser of the promo products they receive.
One question that comes up frequently with Omaha Promos' customers is whether promotional products get shared or passed along. While many people hold onto and use or refer to promotional items after receiving them, quite a few folks choose to pass along products or give them to friends and colleagues. For distributors, this enhances the value of a promo item, as products gain advertiser impressions not just with their intended recipient audience, but also with a pass-along group that also can remember an advertiser’s message or name.
Omaha Promos is a full service promotional products and custom apparel distributor. We offer all manner of promotional products and promo items to suit your marketing needs and advertising budget or event planning. From trade show giveaways to green promotions, from custom apparel and uniforms to client appreciation gifts, from can coolers and golf promotions to promotional candies and custom outerwear, Omaha Promos and Omaha Promos Kansas City has you covered. Call or contact us through the OmahaPromos.com Quick Contact interface today!