Omaha Promos takes pride in helping our clients drill down into their promotional marketing needs and developing innovating promo strategies that fit their budget, big or small. We do custom clothing and corporate apparel, promotional products, branded (logo) merch, just about anything you can put your company's name on, we can do.
Here are six questions to ask yourself prior to launching into a marketing campaign with promotional items.
- What is my goal or objective? Easy. Exposure for your brand. Brand recognition. Promotional products aren't merely items you give away to be kind (they can be quite useful and people can love them of course), but rather are items that will (or should) cause people to remember you!
- How do I want the promotional item to represent my company? Well, that's up to you. Fun and energetic? Traditional and reliable? Sustainable and eco-friendly? Much of this depends on what sort of business you are. Cookie company or law firm? Bike shop or construction company? Omaha Promos can tailor your promotional marketing strategy to fit your specific category.
- Who is my target audience? Depends. If we're doing employee gifts for example, you may elect to set your price point higher than you might if we are stocking your trade show booth with giveways for the masses. Likewise, you may spend less for an item seeing widespread distribution and more for a hand curated item(s) for well valued and well established customers.
- What's my budget? Finally, it all boils down to dollars and cents. The good news is, promotional marketing through branded or logo items or custom hats and shirts (to name but a few examples) remains the most cost effective way to get your name out there. Plus, it works! People love getting branded promotional items (when they're cool and useful). You don't have to spend a boatload either.
Let Omaha Promos do the work for you. We'll sit down, take you through our well vetted process of helping you answer all these questions to your satisfaction and we'll jump into action. The net result for you is more brand awareness, more name recognition in the marketplace, more conversions and increased ROI.
