Promotional products have a logo, impression or embroidery bearing your business, non-profit, or government entity name.
These items are used to promote a product, service or company program. They create brand awareness and, importantly, they’re appreciated by and useful to the recipient; since these items are used (or worn) many times over, there is a residual, lasting benefit at no additional cost to the advertiser. Direct mail, radio spots and newspaper advertising, can’t make this claim.
Market research suggests nearly half of American households report receiving a promotional product in the last 24 months, and of those households, a staggering 90 percent of consumers surveyed could recall the name of the advertiser.
Promotional items cut through a world of advertising clutter, reach your target audience, and resonate with your audience. Promotional products have staying power and create a repeating brand impression for your organization.
