Promotional products are a $23 billion industry - and growing. Why the popularity? Simply stated, every company in America uses promotional products to increase brand awareness and exposure for their business and to drive sales. Even non-profits use promo products to forward their brand and, in doing so, their cause. If you have a logo, you need promotional items and custom apparel, period.
Businesses use Omaha Promos for custom mugs, custom t-shirts and other custom clothing, logo pens and logo totes, calendars, lanyards, custom hats, custom drinkware and other products to accomplish this goal. Still, people do, on occasion, have objections or misgivings about spending their hard earned marketing budget on promotional items. Team Omaha Promos would like to take a moment and offer explanations -myth busting!- for a few common objections.
Objection: "Why should I put our logo on a shirt or hat or can cooler? No one is going to remember our name or company."
Reality: Polling and surveys conducted by the promotional products industry says otherwise. The fact is end users do remember the brand when it comes to logo apparel or logo giveaways they receive. Custom clothing seems to do the best, with over 90 percent brand recognition / brand retention over time. Bags, writing instruments, glassware and ceramics still hold formidable brand awareness / brand retention for those people how receive your logo'd item, holding at over 80 percent in all stated categories. Even desk, office, calendars and business accessories with your logo creates over 60 percent name recognition with those people who receive these logo items as gifts. Make no mistake, people remember your brand when you buy promo items and custom clothing from Omaha Promos!
Objection: "Is someone going to change their opinion of our company just because I sent them a pen or custom hat?"
Reality: Surveys suggest nearly half of all people who receive a custom logo gift from a company will develop a favorable view of the company because of the gift! If you could sway positive opinion in favor of your company or non-profit 50 percent of the time with every handshake you have, every phone call you make, every blog post or newsletter you send out, would you say that was a pretty good return on your time and investment? Omaha Promos sure would.
Objection: "Okay, so people like the free logo stuff we give them, but they're not going to do business with us because of it!"
Reality: Again, market research says otherwise. Upwards of one quarter of all clients and potential clients you send a promo product from Omaha Promos will actually buy from you because of the effect that promo item or article of custom clothing has! A larger percentage of people and businesses might buy from you because of the branded gift you sent them, and only about 5 percent of all those respondents suggest they will not buy anything from you if receiving a promo gift from you. Promotional products and custom clothing from Omaha Promos result in some of the highest conversion rates you'll see when compared to other marketing strategies. Promo power is real!
Objection: "I think most promo products wind up in the trash."
Reality: This is one of the more common misconceptions, and it's totally untrue, particularly when the promotional gift or piece of custom apparel you get from Omaha Promos is something the recipient can actually use. We'll give you some examples. Logo writing instruments are the most commonly recalled and retained promo items you can give. Over half the people you send Omaha Promos custom writing instruments to will retain them or give them away - not toss them into the trash. Retention of shirts, caps bags and totes are about equally high.
Remember, you can't go wrong in investing in your own brand. Time and time again, research and real world experience tells Omaha Promos that putting your company logo on a custom shirt, custom hat, custom cap, custom writing instrument, custom glass or mug, custom tote or other branded item / logo item / promotional item is going to provide you measurable ROI.
The power of promo products cannot be understated. Call Omaha Promos, now with offices in Kansas City, Missouri / Kansas City, Kansas, for a detailed strategy on how you can put promo power to work for you!
